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Learning new technology to create products for the future.

5 Tips for Harnessing Social Media to Scale Your Online Business

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Learn how to leverage myriad platforms to build your brand's image and bolster sales.
Learning new technology to create products for the future.

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5 Ways to Keep Your Business Data Secure in 2020

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Data privacy is an issue that has come to the forefront of consumers’ minds in recent years.  After data breaches from Cambridge Analytica, Equifax, LinkedIn, Target, and a handful of other global companies, consumers are becoming more conscious about how much of their data is collected, stored, and used. Businesses don’t have any excuse not to take this time to improve their data security efforts. Newly-passed laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) add new requirements for businesses that are storing customer data. In addition, consumers are expecting companies to step up and be transparent with how they are using their data.  More than 60% of Americans have said that they are concerned about data privacy when browsing online. Companies with data breaches will not only face legal ramifications, but they will also lose consumer trust.  While there are many things you can do to keep customer data secure, here are fiv
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WooCommerce: Multiple PayPal Accounts (Solved)

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The WooCommerce plugin comes with its own free version of PayPal Standard. PayPal can be enabled via the WooCommerce settings and once your PayPal email is entered your WooCommerce shop is ready to take PayPal payments. Now, there is extensive documentation online which explains, with a little bit of code, how to switch PayPal account programmatically and conditionally i.e. for a given product ID or product category slug. For example, you may want to use a PayPal account for consulting services, another for online courses and another for physical products. By adding this simple code and hooking into woocommerce_paypal_args is indeed possible to use different / multiple PayPal Standard accounts in a single WooCommerce installation . However, there is an outstanding problem with “ IPN Validation “: once you tell WooCommerce to use a different PayPal email account, the WooCommerce order is correctly placed, but its status goes “on hold” because IPN validation on the PayPal end fails
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9 Best Social Proof WordPress Plugins (Easy to Use)

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Are you looking for the best social proof plugins for your WordPress website or WooCommerce store? Social proof helps you earn customer trust and make more sales by showcasing your interactions with previous customers. In this article, we will take a look at the best social proof WordPress plugins to help you make more sales and win customers. What Is Social Proof and Why Does it Matter? Social proof is the natural inclination that we have to copy other people’s actions. We are more likely to try things that we see other people buying, using, or recommending. Social proof can take several different forms. It could be a review or testimonial. It could simply be a number, such as the number of Facebook fans or email newsletter subscribers your company has. You can also use social proof for your online store to boost overall conversion rate. It can also be a great way to encourage donations, downloads, comments, or anything else that helps you reach your goals. Since WordPress i
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